Work with Anna.
Exploring healthy living and all-thing plant-based/vegan.
Bylines in Business Insider, VegOut Magazine, Entrepreneur, Locale Magazine, NutritionStudies.org, and various other publications. West Coast Correspondent for The Beet.
EDITORIAL WRITING PORTFOLIO HERE
Ten+ years in communications + content strategy and creation + writing + brand journalism and media relations strategy.
*Certified in Plant-Based Nutrition, Cornell, 2019*
*Journalism Certificate Program, University of San Diego, 2018*
*Cybersecurity: Managing Risk in the Information Age, Certificate Program, Harvard, 2018*
*Bachelor of Science (Kinesiology - emphasis on Fitness, Nutrition & Health), San Diego State University, 2008*
Founder of PlantBasedPopUp
a pop-up dinner & wine pairing experience.
As Seen In...
Anna is a 12+ year communications/media/content expert and writer with a breadth and depth of knowledge in the plant-based/vegan lifestyle space and various technology segments.
Anna started her career in PR, communications and content strategy, working with high-tech companies from billion-dollar brands to emerging startups. Over the years Anna has also homed in on her long-time plant-based and vegan-living passion and grown to be a go-to editorial source for plant-based business and lifestyle, and future food tech topics. Today, Anna is a freelance journalist and content creator for some of the most influential media brands. Anna also continues to work with select companies/brands in the spaces she loves: plant-based/vegan/future-food and technology.
Here are a few ways Anna and her consulting firm, Alternate Route, can help you:
Need to breathe life into your copy? Establish a brand voice? Create new, fresh blog content that drives traffic? All backed by an authority who understands your audience? Whether you are a PR agency, brand, or media company, Anna can help:
Website copy / social copy / social media strategy
Product descriptions (website, product packaging, etc.)
Press releases / media strategy
Media pitch review/drafting
Speech writing/video scripts
Brand Partner. Content.
Need a credible, trusted, authentic authority to create content and engage your audience....and/or reach new ones? Anna works with select brands that align with her values and that she is a customer of herself. Please use the contact form below — let's chat and see if Anna + your brand are a good fit.
Anna is a frequent guest on a variety of stages and digital shows talking the latest in plant-based brands, business as well as media and communications. She also hosts a monthly series on Clubhouse in the Plant-Based Food & Wellness Club, the largest food-related club on Clubhouse with over 160,000 members/followers.