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Work with Anna.


Exploring healthy living and all-thing plant-based/vegan. 

Bylines in Business Insider, VegOut Magazine, Entrepreneur, Locale Magazine,, and various other publications. West Coast Correspondent for The Beet.



Twelve+ years in communications + content strategy and creation + writing + brand journalism and media relations strategy in high-tech, and sustainability/plant-based/vegan.







*Certified in Plant-Based Nutrition, Cornell, 2019*

*Journalism Certificate Program, University of San Diego, 2018*

*Cybersecurity: Managing Risk in the Information Age, Certificate Program, Harvard, 2018*

*Bachelor of Science (Kinesiology - emphasis on Fitness, Nutrition & Health), San Diego State University, 2008*



Founder of PlantBasedPopUp

a pop-up dinner & wine pairing experience.

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Anchor 1 - Services


Anna is a 12+ year communications/media/content expert and writer with a breadth and depth of knowledge in the plant-based/vegan lifestyle space and various technology segments.

Anna started her career in PR, communications and content strategy, working with high-tech companies from billion-dollar brands to emerging startups. Over the years Anna has also homed in on her long-time plant-based and vegan-living passion and grown to be a go-to editorial source for plant-based business and lifestyle, and future food tech topics. Today, Anna is a freelance journalist and content creator for some of the most influential media brands. Anna also continues to work with select companies/brands in the spaces she loves: plant-based/vegan/future-food and technology. 


Here are a few ways Anna and her consulting firm, Alternate Route, can help you:

Writing. Advising.


Need to breathe life into your copy? Establish a brand voice? Create new, fresh blog content that drives traffic? All backed by an authority who understands your audience? Whether you are a PR agency, brand, or media company, Anna can help:

  • Blogs

  • Editorial articles

  • Advertorials/sponsored content

  • Website copy / social copy / social media strategy 

  • Product descriptions (website, product packaging, etc.) 

  • Press releases / media strategy

  • Media pitch review/drafting 

  • Speech writing/video scripts

Brand Partner. Content.

Need a credible, trusted, authentic authority to create content and engage your audience....and/or reach new ones? Anna works with select brands that align with her values and that she is a customer of herself. Please use the contact form below — let's chat and see if Anna + your brand are a good fit.

Speaking. Moderating.

Anna is a frequent guest on a variety of stages and digital shows talking the latest in plant-based brands, business as well as media and communications. She also hosts a monthly series on Clubhouse in the Plant-Based Food & Wellness Club, the largest food-related club on Clubhouse with over 160,000 members/followers.

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