Copywriting for Hülsa Wellness
See more at www.hulsawellness.com
Writing, branding and design for PlantBasedPopUP
See more at www.plantbasedpopup.org
Writing and communications for cybersecurity / software companies
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ESET is one of the largest endpoint security companies in the world
Select writing samples:
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https://www.eset.com/us/about/newsroom/corporate-blog/what-you-need-to-know-about-wannacry/
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https://www.eset.com/us/about/newsroom/corporate-blog/making-a-difference-one-water-filter-at-a-time/ (ghostwritten piece)
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Anna's role at ESET:
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• Managed public relations and corporate communications for ESET in North America.
• Developed content to communicate key company messages and breaking cyber-related news to the media and public.
• Secured publicity for ESET's cybersecurity research; work closely with cybersecurity research team technical experts and executives to generate national news stories; wrote content to communicate research for various channels.
• Distilled highly technical concepts and translated into timely content; wrote copy for multi-channel distribution.
• Conducted surveys and produced content and graphics around findings; generated press stories.
• Contributed articles to ESET’s research blog/news site, WeLiveSecurity.
• Prepared members of the executive team ahead of public speaking engagements; ghostwrote speeches and scripts.
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(See more on LinkedIn: https://www.linkedin.com/in/annakeeve/)
PolySwarm is
a cybersecurity / blockchain (crypto-funded) startup (SaaS, B2B)
Select writing samples:
https://blog.polyswarm.io/introducing-the-first-ever-threat-bounty
https://blog.polyswarm.io/latest-emotet-malware-samples-and-iocs
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Anna's role at PolySwarm:
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• Developed communication strategy while overseeing all content creation.
• Created and implemented content strategy and creation; wrote press releases, blogs, website copy, social media, product pages and more.
• Review data sheets and select technical product documentation.
• Created and managed adoption of company-wide style guide.
• Managed CRM and set up technical marketing operations; created complex email workflow campaigns to engage and drive users.
• Created and managed content calendar.
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(See more on LinkedIn: https://www.linkedin.com/in/annakeeve/)